He puts light where you didn't know you needed it.
Behind the bed. Under the desk. Along the ceiling line nobody looks at, until it glows. He started with one strip behind a bed frame and never really stopped.
Usually It gets warm up on that ladder.
He doesn't do harsh. He does soft, low and slow - the kind of light that makes a room feel like it's 11 pm even at 6.
Everything in this shop is something he actually uses. Two products to start. More only when they're good enough to make him climb the ladder again.
Lights on.